Vice President - Sales

Position Overview

Position: Vice President of Sales
Department: Sales & Marketing
Reports To: Managing Director
Employment Type: Full-Time
Location: Indore (with extensive travel requirements)

Company Mission

Ultramet Welds is an emerging manufacturer of premium flux cored welding consumables, specializing in high-performance FCAW solutions for heavy industry. We are rapidly establishing ourselves as a technical authority in welding consumables, serving fabricators, heavy engineering companies, shipbuilding, structural steel, oil & gas, and infrastructure sectors across India with plans for global expansion.

The VP of Sales will serve as the foundational sales leader for Ultramet Welds during this critical early-stage growth phase. This executive-level position demands an experienced sales leader with a deep understanding of B2B industrial markets, particularly welding equipment and consumables, who can build revenue generation systems from the ground up. The role requires expertise in flux cored wire applications, welding processes, and the ability to articulate complex technical benefits to diverse industrial stakeholders while establishing market presence in a competitive landscape.

Position Summary

Key Responsibilities

Revenue Foundation

Develop and execute foundational sales strategies to achieve revenue targets
Establish market presence and brand recognition in heavy industry verticals, including fabrication, shipbuilding, structural steel, oil & gas, and infrastructure
Build sustainable sales processes, CRM systems, and pipeline management from startup phase
Drive customer acquisition

Team Building & Startup Leadership

Build a lean, high-performing sales team
Recruit sales talent with welding industry expertise and proven track records in startup or early-stage B2B industrial environments
Develop comprehensive onboarding and training programs focusing on FCAW technical knowledge and consultative selling methodologies
Establish performance-driven culture with clear KPIs and growth-stage appropriate incentive structures

Market Development & Customer Relations

Identify and penetrate key market segments, establishing Ultramet as a credible alternative to established welding consumable suppliers
Lead customer education initiatives positioning Ultramet as the technical authority in flux cored wire applications
Cultivate strategic relationships with early adopters and reference customers in heavy engineering and fabrication sectors
Spearhead participation in industry trade shows and technical conferences to build brand visibility and generate leads

Startup Operations & Strategic Execution

Work closely with MD and founding team to refine go-to-market strategy and product positioning based on market feedback
Establish distributor and channel partner relationships to accelerate market penetration
Drive product-market fit validation through direct customer engagement and feedback loops
Implement data-driven sales analytics to optimize conversion rates and customer acquisition costs

Required Qualifications

Education & Experience

Bachelor’s degree in Engineering, Business Administration, or related field; MBA preferred
Minimum 12+ years of progressive B2B sales experience with at least 5–7 years in senior sales roles
Proven startup or early-stage company experience, preferably in manufacturing, industrial equipment, or welding consumables
Track record of building sales organizations from early stages

Technical & Industry Expertise

Deep understanding of welding processes, particularly FCAW, GMAW, SMAW, and related consumables
Knowledge of AWS welding standards, certifications, and industry best practices
Familiarity with heavy industry applications including structural steel, shipbuilding, oil & gas, and infrastructure projects
Understanding of metallurgy, weld quality parameters, and performance metrics relevant to industrial applications

Apply

Send your resume to info@ultrametwelds.com with subject line - VP of Sales